Mailerlite Review 2023: Is MailerLite worth it?

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If you own an online business, then you can inform subscribers to your email list about new products, deals, and other services through email marketing. Informing your target market of the benefits of your brand or maintaining their attention after the sale is another, more subtle method of marketing. It might, theoretically, fall someplace in the middle.

But to do it the right way, you need the right skills, knowledge, and tools that can help you efficiently manage your email marketing campaigns. If you are looking for reliable software for your email marketing requirements, then we recommend you pay a little attention to MailerLite, an email marketing service, with much more punch than just email blast software.

What is MailerLite?

MailerLite Review

MailerLite is a fantastic platform to streamline your email marketing campaign while pushing it to the next level without paying unnecessary costs, with amazing email-based tools and goods, from website construction to signup forms.

Founded back in 2005, MailerLite has become a trusted software with over 1 million subscribers worldwide receiving email marketing services. It is a comprehensive email marketing tool that aids in the development of email newsletters, landing pages, and automated journeys. 

Features & Functions


In any business, MailerLite provides top-notch functionality for a brand. You may profit from personalized campaigns, simple monetization choices, automated workflows, and thorough reporting whether you run an e-commerce website or a personal blog.

Email template builder

Quickly constructing a great email is simple. You can drag more than 20 pre-made modules and templates from the left into the canvas. These patterns are all mobile-responsive.

Email automation

You may create several email series based on various triggers using MailerLite’s email automation journey builder.

Email analytics

You may run statistics for “all subscribers” or a particular group in the stats area by looking at indicators like list growth, average open and click rates, and unsubscribe rates.

Landing page builder

With its fantastic landing page builder, MailerLite offers a wide range of functionality, including payment connectors, integrated pop-ups, tests, and surveys.

Form Builder

Moreover, MailerLite offers an intuitive form builder that you can use to generate pop-ups, promotional messaging forms, embedded forms, and more.

Schedule sending

You can plan a send based on the subscriber’s time zone or at a fixed time (so all subscribers get the email at the same local time).

YouTube email embeds

It is simple to integrate a YouTube video using MailerLite. The email editor will automatically convert the video to an animated GIF after you enter the URL.

Email editor & template builder


One of the greatest drag-and-drop email editors is MailerLite, and it provides lots of customization options. You have three options for your email: a plain-text format, an aesthetically appealing email, or coding your email using the HTML editor feature.

Pre-made templates and blocks

For headers, buttons, surveys, quizzes, and footers, you can select from a variety of pre-made blocks.

Fetch content from the RSS feed

With the aid of MailerLite, you may deliver the most recent content to your recipient by retrieving it from your RSS feed, such as podcasts, blog posts, news, or videos.

Dynamic content

You can set the visibility of specific email blocks so that the user you choose can see them.

Interactive AMP widgets

The following 5 AMP email widgets can be used to produce interactive emails with MailerLite: forms, image carousel, accordion, basic event invitation, and quiz.

Embed YouTube videos 

When you include a video URL in an email, MailerLite instantly transforms it into a GIF.

Add stock images and edit them

You can effortlessly download photos and GIFs with MailerLite thanks to its integration with Unsplash and Giphy. 

MailerLite: Plans & Pricing


With up to 1,000 email subscribers and 12,000 monthly emails, MailerLite is available for a free trial. Although MailerLite’s email marketing features are its main selling point, you can pay between $10 and $21 per month for more sophisticated website construction and bespoke landing page options.

Marketing Emails

MailerLite charges vary depending on the no. of contacts you wish to mail for your email marketing campaign. 

No. of Contacts: 1,000
Free Plan: $0
Growing Business: $9 per month
Advanced: $19 per month

No. of Contacts: 5,000
Free Plan: NA
Growing Business: $29 per month
Advanced: $35 per month

No. of Contacts: 10,000
Free Plan: NA
Growing Business: $47 per month
Advanced: $77 per month

No. of Contacts: 30,000
Free Plan: NA
Growing Business: $139 per month
Advanced: $155 per month

No. of Contacts: 50,000
Free Plan: NA
Growing Business: $205 per month
Advanced: $247 per month

No. of Contacts: 1,00,000
Free Plan: NA
Growing Business: NA
Advanced: $360 per month

No. of Contacts: 3,00,000
Free Plan: NA
Growing Business: NA
Advanced: $980 per month

No. of Contacts: 5,00,000
Free Plan: NA
Growing Business: NA
Advanced: $1600 per month

Transactional emails

MailerLite has a different pricing structure if you want to send transactional emails.

No. of emails Starter   Free
12,000                $0        $25 per month
1,00,000            NA        $55 per month
2,50,000            NA        $85 per month
5,00,000            NA        $225 per month
10,00,000          NA        $550 per month
20,00,000         NA       $975 per month
25,00,000         NA       $1,250 per month

**The prices mentioned above are applicable if you subscribe to the yearly subscription package. Visit the MailerLite Pricing Section to learn more about monthly and yearly subscription plans offered along with a side-by-side comparison of all the plans.

Why do people like MailerLite?

Why do people like MailerLite?

MailerLite is one of the top and most preferred email marketing services because of its customized campaigns and platform that is suitable for beginners. It is most known for its simple setup, landing page builder, and a single location for viewing products and gathering leads.

Even for those utilizing its free plan, MailerLite is one of the most economical email marketing platforms with a wide range of features and is well-known for its customized services.

Customizable campaigns

Three editors are available in MailerLite to help you customize and enhance your campaigns. Using MailerLite’s drag-and-drop editor, you can quickly build emails that are both engaging and responsive. You can utilize pre-built design blocks or interactive content blocks in the drag-and-drop editor to boost engagement. 

Easy monetization options

MailerLite provides straightforward options for monetization, such as digital products, email marketing, and newsletter subscriptions, to help you build the ideal e-commerce website. Choose an e-commerce template, link to Stripe, and use a customizable design block to create compelling product pages to start selling digital products.

Automated workflows

You can set up an automated email process to send the appropriate emails to the appropriate subscribers at the appropriate times with the use of MailerLite’s straightforward tools for campaigns and custom audiences. In MailerLite, several occasions, such as when a subscriber joins a group, completes a form, clicks a link, changes a field, celebrates a birthday, or precisely matches a given date, might result in an automated email delivery.

Effective List Management

You can categorize your subscribers based on a wide range of factors. There is even a tagging mechanism, referred to as “groups” by MailerLite. You can even program specific actions through their automation, such as “when a subscriber joins one group, remove them from another group.” The same person being on multiple lists is likewise not a problem because it won’t count against your subscriber limit.

Reports and Analysis

Basic reporting is offered in MailerLite, through campaigns or subscribers (where you can find handy individual stats on each list). While there is e-commerce tracking, it is only available for WooCommerce and Shopify, and social media tracking is not included. It does feature click-mapping and geolocation statistics, and you can add Google Analytics tags.

Custom Domain

A unique domain can be added to the Expanding Business plan. By using the “domain alignment” function, all campaign and confirmation email links will use your domain rather than MailerLite’s. Moreover, this raises deliverability.

Who should use MailerLite?

MailerLite Reviews by User

Now you must be wondering if MailerLite is a suitable email marketing software for you or your business. Let us discuss who all can use MailerLite.

Freelancers, Solopreneurs, & Small businesses

For individuals with a limited budget who nevertheless require an email marketing tool that does more than just deliver newsletters, MailerLite is the ideal solution. Even complex campaigns may be executed thanks to features like automation workflows, contact tagging and segmentation, and a landing page editor.

Bloggers and Creatives

In addition to its low cost, MailerLite is brimming with features designed specifically for bloggers, such as RSS campaigns, WordPress integration, and video marketing.

Beginner in Email Marketing

The best option for those just starting out with email marketing is MailerLite, which has a straightforward layout, clear navigation, and an easy-to-use email editor. Everything just got a whole lot easier with the launch of MailerLite Academy, where their courses aim to make you into a MailerLite certified email marketing expert. It’s also completely free!

MailerLite Alternatives

In all fairness, MailerLite is indeed a promising app you can use to manage your email marketing campaigns. It is an ideal go-to solution for small businesses and freelancers looking for easy-to-use software for creating newsletters, websites, and landing pages. Still, if you wish to try out some other alternatives, then here are three software you may explore.

  • Mailmodo

One of the finest and most cutting-edge email marketing tools, which enables you to design automated journeys, develop trigger campaigns, and generate and send interactive AMP emails. 

  • Sendinblue

One of the most affordable all-in-one email marketing platforms available. that has a built-in CRM, extensive automation features, and is available in 6 different languages.

  • ActiveCampaign

One of the systems with smarter automation, that offers far more sophisticated and advanced features than with MailerLite.

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With features like newsletter generation, website and landing page development, and e-commerce product selling, MailerLite is among the best and most user-friendly email marketing programs available. Users can gather cross-channel data and send targeted emails thanks to the features’ functionality going beyond email marketing.

You can explore more about their features and services by visiting the MailerLite Official Website.

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