In recent years, MailerLite and Flodesk’s user bases have both experienced tremendous growth. These email marketing tools have received praise for their intuitive user interfaces and straightforward functionality, which have helped them become essential tools for thousands of internet marketers and bloggers.
However, these tools have a few traits that set them apart. Depending on your marketing goals, you might find that one of these tools is more beneficial to you than the other.
If you are a small business owner with a tight budget, you must pay attention to the various pricing structures these platforms provide.
In my comparison of MailerLite vs. Flodesk, I will discuss each platform’s features, costs, and the kinds of users who would benefit most from using each tool.
MailerLite vs Flodesk: Overview
MailerLite Overview
A popular email marketing platform used by bloggers and small business owners, MailerLite is hosted in the cloud.
In the email marketing sector, where dozens of services are highly complex and not very user-friendly, MailerLite stands out. Its straightforward user interface succeeds in this regard.
Despite having all the features needed for complex email marketing campaigns, MailerLite makes getting in touch with your subscribers quite easy. Some of the capabilities MailerLite provides, which are also offered by a number of its competitors, include the following:
- Automated email (drip campaigns)
- Email list subscribers can be divided into groups.
- Subscriber management, which is at the core of CRM
- Reporting and Data Analysis
- Web form, landing page, popup builder drag and drop, Integration with various other marketing tools.
MailerLite stands out as the most affordable option on the market. Despite having many of the same features as its competitors, this email marketing platform is far cheaper.
Flodesk Overview
Although Flodesk has only existed since 2019, it is still a relatively young business, but it has amassed tremendous popularity.
Judging by the distinctive layouts that Flodesk offers and the large number of well-known female bloggers who support Flodesk, this platform seems to be ideal for female business owners.
The ease of use of Flodesk is something that it takes great pride in, just like MailerLite.
The well-designed templates this organization offers are pretty convenient for its users and can save a significant amount of time if you are used to making your own templates from scratch.
Some of Flodesk’s features include the following:
-
Automation Workflow
- Form Creator for Sign-up
- Data analysis and statistics
- Variety of templates
- The email builder
Flodesk offers consumers a range of alternative payment methods, in contrast to MailerLite’s pricing structure. You will only be charged one fixed rate regardless of your number of subscribers.
MailerLite vs Flodesk: Pricing
In the end, MailerLite clearly has an advantage when it comes to price flexibility. The cost of MailerLite is determined by how many subscribers your company markets to.
Having said that, you can begin by marketing to fewer than 1,000 subscribers for just $10 per month if you wish to use MailerLite’s subscription tool for its premium features.
MailerLite Pricing
MailerLite is available in a free edition, which allows you to create marketing campaigns without having to pay a dime. There isn’t one like that in Flodesk. A 30-day free trial of Flodesk is available; however, after that, a monthly charge must be paid to continue using the application.
Flodesk Pricing
On the other hand, Flodesk charges a set monthly fee of $38 for its services. However, if you sign up for Flodesk via any of the links on this page that take you to Flodesk.com, you can continue using the service for half off ($19 per month) after the free trial has ended.
No matter how many members you have, you must pay a monthly fee of $19. However, if you do not have many subscribers, the cost of $19 may be too high for small businesses operating on a tight budget.
MailerLite vs Flodesk: Features & Functionality
Both MailerLite and Flodesk provide users with the core tools required to implement a successful email marketing strategy. However, there are clearly many significant differences between them.
Automated workflows
MailerLite
Using MailterLite, complex automation sequences may be created quickly and easily. You have the choice of starting your automation series using many triggers, such as the anniversary of a date, the exact date match, the Updated field, or when a subscriber clicks a link, completes a form, or joins a group.
After that, you can choose to include a new action, such as an email, a delay, or a condition.
As you build your workflow, either add previously written emails or start writing new emails to determine which emails will be delivered by your automated. Your workflows will then be shown in a way that is both highly apparent and aesthetically pleasing.
Flodesk
With Flodesk, you can similarly create workflows, but there is only one trigger available, which is triggered anytime a subscriber is added to segments. Having said that, you can add the following email, delay, condition, or other action after selecting your segment, just as you would with MailerLite.
In contrast to Flodesk, MailerLite does not offer its users the predefined workflows offered in Flodesk. These procedures use pre-written email message sequences. A welcome sequence, a sales sequence, and additional sequences are available for selection.
Newsletter Editor
MailerLite
When you create a new email campaign using the MailerLite UI, you have the option of selecting one of MailerLite’s ready-made templates or building an email from scratch.
You are welcome to use any templates you’ve made in the past. MailerLite gives you a wide range of options for the appearance of your emails.
Whether you prefer to start with one of the templates or construct an email from scratch, the drag-and-drop builder allows you to customize email designs. The custom HTML editor, the rich-text editor, or the conventional rich-text editor are all other options.
Flodesk
You’ll have less artistic license if you design your emails using Flodesk. Before being taken to an editor where you can customize the Flodesk template, you will be asked to select an email template.
Despite not using a drag-and-drop user interface like MailerLite, this editor is as easy. By choosing the addition symbols at the end of each current block in the visual editor, you can quickly add additional blocks (images, text, etc.) and fields.
Form Builder
MailerLite
Users can create many forms using the built-in form builder in MailerLite, including popups and embedded forms, among others. You can create landing pages in addition to whole websites under the “sites” category.
You can effectively create these forms using a drag-and-drop user interface in the same way that you would create emails using the email editor. You can also utilize any of the several templates offered for these forms.
Flodesk
The form builder on Flodesk has a few more restrictions. Flodesk allows you to create popups, inline forms, and full-page forms (essentially landing sites).
However, only templates marked “with image” and “without image ” can be used for these forms. Following your template selection, you may customize your form using the same style editor as the email builder.
Also, Read:
- Melio Vs. Bill.com
- Melio vs. Plastiq
- MailerLite Black Friday Deals
- What “Queued” Means In Gmail And How To Fix It
Conclusion – MailerLite Vs Flodesk: Which is a better choice in 2025?
Without question, MailerLite is the best choice if you’re seeking an email marketing platform with more flexibility and power than its rivals.
You do not have the same level of customization as Flodesk when it comes to designing your emails and workflow automation.
On the other hand, if you want an email marketing platform that is simpler and more understandable than other options, Flodesk is the best alternative. You might discover that Flodesk is more appealing to you than it would be to someone who does not fit that demographic if you are a female small company owner or blogger and you belong to that category.