How Much Money Do Instagram Influencers Make?

Influencers and Instagram run hand in hand. The social media network, which is owned by Meta, is now where most of the influencers start their careers. In addition to this, Instagram users can now make money without having millions of followers, which wasn’t the case before.

Starting a full – time career as a creator is no longer a dream for most people nowadays because more brands are choosing to work with smaller creators like “nano” or “micro” influencers who are having their follower range under 100,000 followers. 

Growing & earning through Instagram

How much does Instagram Influencer make? Growing & earning through Instagram

But getting started to make money on Instagram is not easy at all. Instagram currently does not offer a similar payment mechanism like the YouTube’s Partner Program, in contrast to YouTube. Influencers on Instagram rely primarily on sponsored posts to support their lifestyle. Sponsored content can come in many different forms, like publishing swipe – up links in a sequence of Stories or posting a photograph to the newsfeed with the hashtag “ad.”

These “influencers,” as the community has termed them, have built a digital empire by taking a few photos that have been slightly edited while simultaneously pushing the latest fashion. Their influence is established by a rise in engagement, which takes place when they develop an impact that is acknowledged with goods, cash, and occasionally even fame. 

To determine whether one may truly be financially independent from a few thousand likes, we are testing the figures. And how feasible it is to do that job. Furthermore, from sponsored content to getting tipped on IG Live, creators balance several streams of income.

Instagram + Affiliate marketing 

Influencers use affiliate links or discount codes offered by the brands to receive a portion of sales using systems like LTK and ShopStyle. Including these links has also become quite simple. Instagram made link stickers available to all users in 2021, irrespective of their follower count or level of verification. 

In 2021, the platform also started experimenting with native Instagram affiliate marketing capabilities for influencers. Instagram has gradually added more creators to the program while also introducing fresh tools like affiliate stores. Affiliate marketing has now been also extended to Reels. Some influencers make an average of $5,000 every month simply through affiliate links on Instagram alone.

How much does Instagram Influencer make?

How much does Instagram Influencer make

Your qualifications, audience size, engagement, strategy, work ethic, and a little bit of luck all play a role in how much money you can make on Instagram. Influencers typically earn about $3,000 each month. Since there is such wide variation between the highs and lows, “average” figures aren’t the greatest to base decisions on. This is illustrated in the following statistic.

Micro-influencers, or those with between 1,000 and 10,000 followers, make an average of $1,400-1,500per month, while mega-influencers, or those with more than one million followers, make an average of $15,000 per month.

Less than 5% live on their Instagram income. These influencers say they live solely on their Instagram income. On average, these influencers earn $5,000-6,000 per month from their account.

Benefits of being an Instagram Influencer

It’s common to get rewarded more for each of your posts as you level up in the influencer chain if you gain a larger following. This logic is based on the notion that companies will be more interested to spend if their content is viewed by a larger audience. 

Establishing a full-time career as a creator is no longer a pipe dream as more brands choose to work with smaller producers like “nano” or “micro” influencers with under 100,000 followers. But why is it necessary for these posts to reach the “magic” number one before they start to make money? 

Less than 10,000 Followers 

The number of followers of “micro” influencers ranges from around 6,000 to 10,000 (roughly). The individuals behind these accounts want to build their instagram page around a certain topic, like that famous friend of yours who has gained these many followers by sharing some unique and interesting content.

A recent survey found that these accounts can earn up to $88.00 per post on an average. But most micro influencers wait to charge up front in order to establish a more significant, long – term impact. 

This following number, mostly viewed as a dedicated passion, can open doors for future collaborations or  sponsored content, with some free benefits along the way, for your Instagram account. 

Less than 100,000 Followers 

Brands are regularly sending personal messages to the profiles with these many followers at this point in the game, and are requesting product recommendations in return for free stuff. Consider receiving designer – label clothing, wellness – focused monthly packages, skincare or cosmetic products, or a complimentary dinner from a restaurant seeking publicity.

Some income might come in from time to time, although most of the influencers are afraid to begin charging at this point because it could harm their rising popularity. 

One so-called “foodstagrammer,” for instance, currently has 72,000 followers. The account is waiting to make money off of their labor until at least reaching the 100,000 marks, which is generally considered the “socially acceptable” milestone, even though hundreds of likes pour into each post. 

foodstagrammer - How much does Instagram Influencer make

Once an influencer reaches this milestone of 100,000 followers, it’s kind of an unwritten norm that they should expect to be paid $10.00 for each 1,000 followers. If you keep charging for posts before you reach this point, you may get paid much less and settle before your account has fully developed.

Influencers within the 50,000 to 80,000 follower range typically charge $200 for each post, though the pricing depends on the brand or the company. Some accounts have agreements with brands/ companies to publish promo offers on their feed in exchange for a cut of the proceeds whenever a brand – new person uses the code. Other users choose to participate in giveaways that simply increase their follower count. 

Their followings are outstanding if these middle – tier profiles are keeping up their influence on the side or actively attempting to make their accounts a full – time profession.

Less than 1,000,000 Followers

‍Given that there isn’t any set handbook or set of standards to comply on what to publish and how much to charge, the transition from 100,000 to 1,000,000 followers is, to put it simply, quite an effort. With potential earnings of $670.00 for each post, profiles of this kind (having 250,000 to 500,000 followers) have won the Instagram influencer jackpot. 

However, the revenue isn’t even dependent on an image appearing in their stream. 

A verified account (having a blue check mark alongside the username) and the Instagram story “swipe up” function are two features that the larger accounts have access to, and brands and companies can use these tools to run more successful influencer marketing campaigns.

When an Instagram account seems to have more than a million followers, there are no restrictions on how much they can ask from a brand. 

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Money is Time!

As it goes beyond just snapping pretty pictures and adding brand tags, Influencers on Instagram require a loyal following as well as followers who interact with their content. 

Several middle-tier influencers are grouped together in direct message groups called pods, where 15 other accounts are also competing for fame. The influencer community claims that members of these groups frequently share their most recent posts with the hope that other users will interact with those accounts. Emoticons and at least 5 words should be used in comments to help with engagement.

The amount of money an influencer can earn from their account depends on how much they participate (or decide not to participate) in groups like these.


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