Push Notifications are a fantastic approach to increasing purchases, engagement, and repeat visits. These advertisements are from websites and are designed to direct users to such websites. Both desktop and mobile devices can view them. Therefore, push advertising can be enabled on any publisher’s website for users who specifically request it.
What is a Push Notification Ad Network?
Push Notification Ad networks facilitate natural connections between affiliate marketers and their target consumers. These days, most devices, operating systems, and browsers use push ads (web and in-page).
These networks aggregate online ad inventory to which publishers have added push ad codes. The inventory is gathered and sold to advertisers, typically in real-time. Publishers and advertisers can sign up for these push ad networks and begin trading using their dashboards.
Best Push Notification Ad Networks – 2024
As the market becomes competitive, selecting the best solution for your needs becomes more difficult. Let’s examine the top push notification ad networks to see what kind of push traffic they provide.
1) Adsterra
Adsterra has proven to be one of the most profitable trusted Ad Networks, with more than 30 billion ad impressions served monthly. The platform is ideal for advertisers, as it offers access to a variety of high-converting ad styles, so you can concentrate on your advertising campaigns rather than worrying about ad optimization. These include Popunders, Native banners, Social bars, Video ads, In-page push ads, and more!
Adsterra is a platform for self-serve ads. Thus, you won’t need to hire an ad manager separately to collaborate with you on your advertising initiatives. Faster turnaround times for you are the result of less red tape. Among the advertising models are CPA, CPC, CPM, CPL, and CPI. So, you get a huge variety of businesses to promote.
Adsterra also has a native affiliate network that allows users to earn an additional stream of income for each referral resulting from your content. You may, therefore, advertise their services.
2) Propeller Ads
PropellerAds is one of the biggest push ad networks, with over 250 million monthly users, providing plenty of options for push ad optimization. Affiliates can monetize push advertising with the use of campaign controls, reporting, and targeting.
The best thing is that Propeller Ads offers push notification advertising on mobile websites and applications. This format is a fantastic addition to your push notification campaigns.
Because PayPal has a $5 minimum payout, this is a great option for fledgling websites. Both new and seasoned push affiliates might be satisfied with PropellerAds. Although their platform is self-serve, they have a dependable support staff that may assist with campaign tweaking and other inquiries.
3) PushEngage
PushEngage is also extremely reliable push notification software that allows users to create automated push notification campaigns. This allows your business to sell even when you are chilling by the beachside, and you can almost guarantee a significant boost in website engagement and sales.
If you have a larger site audience, becoming a PushEngage Publisher partner is recommended. You can choose their Enterprise subscription plan, which comes with a dedicated Customer Success Manager absolutely for free!
4) Bidvertiser
BidVertiser is a well-known network for push notification ads that offers access to thousands of publishers with excellent traffic. Small-scale advertising campaigns can benefit from BidVertiser because it has a $5 minimum budget. Advanced targeting features, such as cell carrier, operating system, browser, and geographic location, are available on this platform.
The good news is that if you do manage to attract attention, your chances of making money from the auction are higher than they would be with AdSense. Remember that the minimum payout for the advertisement is a meagre $10, and you will be compensated for clicks and conversions.
5) Adcash
Adcash is a DSP used by affiliates to send push notifications. Similar to the choices mentioned above, it provides affiliates with a range of tools to expand the reach of their campaigns and ensure faultless execution of affiliate marketing initiatives. The platform has been available for purchase since 2009 and provides 200 million impressions every day.
There are also a lot of other possibilities available for advertising. Pop-unders and regular display advertising are the options available to you. Interstitial adverts are also served by them. The type of ads that appear while a website loads are called interstitial adverts.
The finest aspect is that a single tag called Autotag can be used to easily manage the same advertisement in many forms. Adcash automatically provides the same ad in three formats as soon as you install the tag.
6) Taboola
Within the realm of native advertising, Taboola is comparable to Beluga caviar. It’s quite elegant, and you get a ton of potent advertising capabilities that many other ad networks just don’t offer. In any region, you receive a 100% fill rate for your advertisements. The percentage of the number of adverts that are served to your audience is called the fill rate.
7) PopAds
PopAds is a unique ad network that specializes in Popunder ads. With the variety of targeting choices it provides, you may display Popunder adverts to the most appropriate audience. A trustworthy anti-fraud mechanism has been put in place to weed out phoney traffic websites, and every publisher on the PopAds network has been verified for high-quality traffic.
To finance your advertisements, you have multiple ways to add funds to a wallet. Refunds for any unused money are available from the original payment source. Furthermore, no intricate business models are present here. You are paid based on how many times your advertisements are viewed. Additionally, you can use PayPal to cash out at any moment.
8) Sovrn Commerce (formerly Viglink)
Sovrn Commerce is an alternative to AdSense that automatically inserts adverts depending on your content. The absence of minimum traffic requirements is a plus. A feature-rich analytics dashboard akin to Google Analytics is also included. However, we do not advise relying solely on this dashboard.
Google Analytics remains the gold standard among free analytics dashboards, even though it’s ideal for analyzing your ads. The minimum payout for PayPal is $10, while for direct transfer, it is $50.
9) RevenueHits
One of the less well-known push notification ad networks is RevenueHits. However, you can begin with any kind of traffic. Compared to the dashboard that comes with your AdSense account, you get a much simpler, clearer interface.
The internal compliance department verifies the ads’ compliance. Therefore, you may concentrate on increasing your traffic rather than becoming bogged down in compliance-related concerns. Further, they support a wide array of ad formats and layouts, such as Popunders, In-page push ads, Display banners, Floating banners, Footers, Buttons, Dialog boxes, Sliders, etc.
10) SmartyAds
SmartyAds develops programmatic media-buying platforms where Affiliates can purchase web push traffic. Based on CPM and CPC payment structures, its demand-side platform provides billions of monthly impressions. Top countries generating traffic for SmartyAds include the US, India, Israel, the UK, Canada, etc.
How to choose a suitable push ad network?
Choosing the best push ad network to use depends on several key factors, the most important being the payment model, quality of traffic, customer support, and features offered. Prioritizing these points varies according to your ad marketing goals and needs.
- Payment model
For the most daily impressions, if your main objective is to increase brand recognition. The greatest option is the CPM income model since it charges you for every 1,000 impressions. Though impressions are less expensive than clicks, 1,000 impressions will result in more clicks if your advertisement is visually appealing.
Select ad networks that offer clear pricing. They must give you the most recent CPM prices. It’s fantastic to have access to traffic volumes and suggested bids for your goals.
- Traffic quality
Buyers of push traffic are searching for viewable, readily convertible impressions that are devoid of bots. Traffic safety scanners are essential to the ad network platform’s monitoring and defence against fraudulent activity.
- Platform features
It is worthless to sign up for an ad network that does not provide the necessary features for managing your ad campaigns as per the current and emerging trends in the market.
First and foremost, you need to see whether the ad network offers key features such as Targeting options, Bidding configuration, Budget limits, etc. Next, you need to ensure that the features on offer are easy to use and customizable according to the nature of your ad campaign and the target audience.
- Customer support
The customer service you want from your chosen ad network is quite important. Therefore, search for an ad network that offers a helpful customer service team that you can reach via email, live chat, or other channels. The customer service team should be knowledgeable and eager to assist in resolving problems for clients.
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Conclusion – Which is the Best Push Notification Ad Network?
All the ad networks mentioned in this list are credible and trusted by countless users worldwide. Each specializes in one aspect and caters to users’ specific ad networking needs.
Choosing one from this list will entirely depend on your ad campaign requirements. You should investigate crucial aspects of an ad network, such as targeting possibilities, lucrative pricing, transparency in bid review, and professional support.
If we were to recommend one Push Notification Ad Network for you, it would be Adsterra. It is a balanced ad network that covers almost every key parameter needed to run a successful ad campaign. You get access to easy-to-use features with core functionalities that have proven to help millions across the globe run successful ad campaigns.
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