One of the finest ways to promote your business and display your expertise is by blogging. It is an excellent approach to engage your target audience in what you do, build trusting relationships with them, and successfully turn them into devoted consumers. You can reach people worldwide by blogging on a website thanks to search engines. What if you could blog with LinkedIn and target visitors exclusively from that platform?
We’ll discuss the benefits of starting a LinkedIn blog in this article, as well as how it relates to WordPress websites. Then, we’ll go through some advice for ensuring that your LinkedIn blog entries receive the attention they deserve. Let’s start now!
Blogging on LinkedIn
There are a few things to consider when blogging on LinkedIn. In a nutshell, the following are three important considerations for blogging on LinkedIn.
- The tone of your material should differ significantly from that of usual social media content, such as Facebook postings or content from other marketing platforms. Slang must be used sparingly because excessive use would make you appear unprofessional.
- Second, concentrate on B2B-related topics rather than consumer-centric ones so that people will actually see them when they conduct professional information searches.
- Last but not least, use SEO strategies in your blog posts to ensure that they appear high in Google searches and aren’t buried beneath all the party videos from last night!
Why should you blog on LinkedIn?
Few social media platforms are as specialized as LinkedIn. Although it is used by hundreds of millions of professionals, you should be concerned about the over 30 million firms that are present there. Due to this, LinkedIn is one of the most alluring online locations for B2B marketing.
LinkedIn blogging can actually increase the number of visitors who visit your blog. According to the most recent LinkedIn figures, there are more than 500 million users on the site, 250 millions of whom are active every month. These figures convey a clear picture of the exposure and audience you could reach if you invested time and energy into blogging on LinkedIn.
What’s best? It costs nothing at all to publish on the site. To increase your exposure, you don’t need to buy a domain name, pay for advertisements, or do anything else; all you need to do is create an account, share content, and establish connections.
Top 5 things to keep in mind when you use LinkedIn as a blogging platform
One of the best platforms for blogging is undoubtedly LinkedIn, which can increase your exposure, build brand awareness, increase traffic to your blog, and help you make a tone of connections that could lead to increased growth and profitability. Here are the 5 most important things to keep in mind when you use LinkedIn as a blogging platform.
1) Focus on the basic blog formatting guidelines
Although blogging is a creative medium, there are still some rules you should go by. For instance, blogging on LinkedIn should adhere to these straightforward rules:
- Title (Around 50 characters)
- Headline (Around 150 characters)
- Body of blog post (for best results, keep it to 500 words or less; remember to include any links and/or images you might want to use).
- Use keywords in your blog post’s title, headline, and body material to make it easier for visitors to find your posts when they perform a LinkedIn search.
- At the conclusion of your blog post, include a call to action encouraging readers to take a specific action, like visiting your website or getting in touch with you for more information.
If you are an experienced blogger, you probably already know all the do’s and don’ts of creating good articles. However, if you are new to blogging on LinkedIn, you should take into account the aforementioned points to do so successfully.
2) Focus on B2B content marketing on your blog
You need to be really focused and develop a content strategy that would increase the amount of leads you generate from LinkedIn. It’s likely that if you’ve been writing for a time, you already know what professionals in your sector are interested in reading. However, it’s highly recommended that you emphasise the B2B angle in your LinkedIn content.
This means that you should preferably write for businesses amd brands rather than individuals. Hence, you need to think about the kind of content that will be most valuable to decision-makers.
The best way to increase engagement with your content might be to concentrate on the most recent developments in the market you want to target. Start by following hashtags related to your industry on LinkedIn if you’re unsure of the themes to target. You’ll quickly gain an understanding of what topics other users and businesses find interesting and what kinds of content are successful on the platform.
3) Cultivate a following by sharing other content on your feed
Any new material you create is automatically updated in your LinkedIn feed. If you want to gain a following on the network, you should also share material made by other users. The better you curate the content you post, the more likely it is that other users will start to view you as a trustworthy source in your industry. When people become accustomed to seeing you in their feed and are more inclined to want to connect with you, you’ll get more leads.
4) Search Engine Optimization (SEO)
You are passing up a significant potential if SEO is not incorporated into your content marketing strategy. You may use LinkedIn blogging to optimise your posts for search engines so that readers will have no trouble finding the material you’ve written about when they do a quick search. To make it even simpler for readers to find your information, you may also utilize keywords in the title, headline, introduction, body, and conclusion of each section of the blog post.
5) Stay Consistent
When posting content, you must be consistent. You don’t necessarily have to write a lengthy post for your blog; if the information in another blogger’s post speaks to you, you can even republish that piece (be sure to give them proper credit though).
You can recycle everything, including your previous WordPress blogs and blogs from other websites. The second suggestion I have is to repurpose sections of previous blog posts as status updates. In theory, you could use the information from one blog article to create five status updates.
Should you buy ads for your LinkedIn content?
Although you can buy advertising on LinkedIn, it is advised against doing so in order to insert them into your content. Value-added content will be more likely to elicit a response from users and blogging or content marketing are the ideal ways to do this.
LinkedIn users are constantly looking for more knowledge about their business or niche, so you have the chance to demonstrate your expertise and establish yourself as a thought leader. Building relationships is at the heart of LinkedIn, and you can do this by giving your connections genuine value. Your business will have more opportunity to expand as a result of your ability to establish credibility, trust, and connections with other bloggers in your field.
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Conclusion – Is LinkedIn Blogging worth it?
LinkedIn can be a potent tool for marketing to other organizations, even if you aren’t actively looking for work or recruiting right now. Publishing authoritative material in your industry is a great method to advertise your company and draw readers back to your blog.
Therefore, when considering the top blog sites and blogging platforms to employ, keep LinkedIn at the top of your list. If you haven’t already, sign up with LinkedIn and improve your blogging efforts.