Social Media has experienced a boom in the past decade, courtesy of the advent of internet technology. This has allowed people to stay connected and has also become a platform for millions of people and companies around the globe to promote their brand, skills, talent, spread awareness, and much more instantly and in real-time.
Because social media has become a crucial business aspect, it is paramount that brands, businesses, and influencers resort to social media management tools to effectively manage their social media campaigns and growing pool of followers.
What is a Social Media Management tool?
Social Media Management tools are designed to help individuals or businesses manage, schedule, and analyze their social media content and interactions from a single platform. These tools streamline the process of sharing and scheduling content across multiple social media networks, allowing users to save time and maintain consistency in their social media presence.
Key Features of Social Media Management Tools
Social Media Management tools offer several essential features that allow brands, businesses, and influencers to efficiently manage their social media presence, improve productivity, and enhance their online reputation.
The key features of social media management tools include:
- Content Creation and Scheduling
- Multi-Platform Management
- Analytics and Reporting
- Automation and Efficiency
- Team Collaboration
- Content Curation
- Integration with Third-Party Apps
Need a Social Media Management Tool?
Are you looking for a reliable and effective tool for managing your brand, campaigns, and social media follower base?
If yes, then you are reading just the right post. Today, we will list the 10 most popular and promising social media management tools of 2024.
Best Social Media Management Tools of 2024
Whether you are an influencer, an online educator, or a small, medium, or large-scale business, there is a suitable tool for every kind of user in the market. Let us dive into the list straight away!
1) Sprout Social
Sprout Social is a comprehensive solution for managing every facet of your social media strategy. The platform has connections to all of the main social media platforms, such as Instagram, Facebook, YouTube, Twitter (X), LinkedIn, TikTok, and Pinterest, which you can easily manage from a single dashboard. Additionally, you have control over reviews from Facebook, Google My Business, and Trustpilot. You can also make shoppable posts that are connected to Shopify catalogues and Facebook shops.
Sprout Social has an extra edge over other social media management tools thanks to its “Employee Advocacy” function. This enables you to curate a content stream that your staff members can post on their social media accounts. So that you can increase the reach of your brand and step up your employee advocacy initiatives.
Key Features:
- Social media scheduling, publishing, monitoring analytics, reporting, etc. in a single dashboard
- Publish content when your followers are most likely to engage with the “ViralPost” feature
- Compile all your incoming messages from different social media platforms using the “Smart Inbox” feature
- Identify the most popular and relevant hashtags with the “Hashtag Tracking” tool
- Get a more in-depth insight into how your posts are performing in terms of referral traffic and conversions with Custom URL tracking
2) HubSpot
HubSpot is a leading customer platform with robust social media management tools, enabling you to monitor all of your social media activities in one place. With a CRM integration, you may obtain more contextual data about these discussions. This will give you the knowledge to improve and customize the clientele’s experience.
The platform tags marketing assets and content to assist you in organizing your efforts. To gauge your posts’ efficacy, you can link them to particular campaigns. It also includes every function you could want in a social media management software package.
Key Features:
- Using keyword monitoring streams to prioritize the right talks and spot significant connections
- AI-driven social media content creator to streamline publication
- Provide recommendations to maximize scheduling
3) Zoho Social
Zoho has always been a reliable name in online account management and CRM. Their social media management tool, Zoho Social, is “built for every social media feed.” The platform allows seamless collaboration among team members, as you can assign responsibilities, initiate conversations, exchange reports, and request feedback on the site.
Apart from scheduling, the platform includes its own Sprout-like optimized timing features. You can plan your content to appear at the appropriate moment and alter it for each network. All of your chats are tracked in one location—the platform’s Inbox. To handle your consumer interactions, you do not need to hop between several platforms.
Key Features:
- Quick and seamless integration to the Zoho CRM and the capacity to track client communications
- Dashboards for social listening that monitor brand mentions, reviews, and keywords
- Possibility of collaborating via voice, video, and chat with teammates on the platform
4) Pallyy
Pallyy is a social media management platform that allows agencies to centrally organize and schedule their clients’ social media posts thanks to this software. The platform offers a visual planner where you may arrange your grids and a workflow akin to Kanban. Additionally, the media and folders library makes it simple for you to access media files.
Key Features:
- Seamlessly connect with Instagram, Facebook, TikTok, Twitter (X), LinkedIn, Pinterest, and Google My Business
- Visual planners will prepare material for multiple platforms and grid systems.
- Folders to assist with media file organization
- Calendars of shareable content where customers can approve posts and make remarks
5) Sendible
Sendible allows agency users to automate client reporting tools and dashboards. The software is perfect for multiple users because it has user management features and collaboration options. It also provides several useful connectors to assist users in managing their social network accounts as easily as possible.
Key Features:
- A single dashboard that simplifies the process of quickly assessing your entire social media performance
- Collaboration tools that let your group produce content and submit it for approval to the client or team head
- Reports that are ready for presentations to show clients the return on investment from social media
- A mobile application that enables you to remotely keep an eye on and control your social network profiles
6) Buffer
Buffer is a great social media management tool for startups and small enterprises. It provides a free plan for the first three social networking platforms you use. It’s, therefore, the ideal choice if you want to set up Instagram, Facebook, or Twitter (Now X)
With an AI assistant that generates fresh ideas, Buffer makes content creation easier. You can even save ideas to expand on later. Direct integration with Canva, OneDrive, and Dropbox makes importing content to edit and post on social media much simpler.
Key Features:
- Plan Social Media Posts for Several Networks
- Pablo for Creating Images
- Features Exclusive to Instagram
- Comprehensive Reports and Analytics
- Make Slots and Include Content
7) Hootsuite
Hootsuite is another trusted platform with strong publishing capabilities. The platform provides a visual calendar so you can organize your content and quickly fill in any gaps. You can utilize the program to generate an unlimited stream of content ideas in case you run out of things to share. Hootsuite even suggests the ideal times to post to help you plan your posts for maximum engagement.
Key Features:
- Track Various Social Media Channels from a Single Location
- Get Analytics Data Quickly
- Engaging in Social Media Monitoring
- Stay on Top of Social Media Customer Service
- Schedule Posts in Advance
- Sharing Information Is a Breeze with the Hootlet Plug-In
8) Later
Later is a tool that simplifies organized content creation and publication. It combines a visual planner with a media library to help you plan your social media content strategy. The tool offers a “Best Time to Post” suggestion feature to ensure that you connect with your followers on Instagram and TikTok at the appropriate times.
Key Features:
- The visual content calendar helps Later.com users visually schedule and arrange their social network content.
- Apart from its media collection, Later.com integrates with numerous stock photo and design tools, such as Unsplash and Canva.
- The Link in Bio tool helps improve Instagram profiles by creating a clickable link to a customized landing page.
- Meanwhile, the graphic content calendar and robust media organizer are available on Later.com. Using a media library, users can add and arrange images, movies, and GIFs with this tool.
- Later.com can be distinguished by its analytics, which displays audience engagement and content performance.
9) Sprinklr
Sprinklr is a trusted platform for managing your customer experience. The tool includes social media management tools, an editorial schedule, and digital asset management to serve your fundamental social publishing demands. The engagement dashboard allows you to view messages, mentions, and comments in one location.
Key Feature:
- Social Listening
- Automated Publishing
- Engagement Analytics
- Custom Dashboards
- Social Media Monitoring
- Campaign Management
- Ad Campaign Optimization
And more…
10) Keyhole
Keyhole differs from the majority of the tools on our list in that it also functions as a marketing and influencer tracking tool. It conducts thorough analytics to assist you in vetting and contrasting influencers. The profile statistics assist you in identifying influencers who can generate real engagements.
Key Features:
- Keyhole’s hashtag tracking offers real-time information into interactions and campaign reach. What sets it apart is how precisely it tracks hashtags.
- Keyhole streamlines data display with clear, thorough reports.
- The platform offers accurate information about influencer performance and is quite good at determining influencer impact, making it easy to find effective, influential people.
- Decisions can be made quickly thanks to this tool, which offers fast social media performance metrics.
Why do you need a Social Media Management Tool?
Suppose you are doing well as an influencer or own a brand/business. In that case, you will eventually need to automate your social media account and related activities, especially when it comes to managing and automating your social media campaigns.
As a growing “Brand,” using a social media management tool will help you manage the following three key aspects.
Manage all social media channels in one place: These tools enable users to connect and manage all leading social media accounts, such as Instagram, Facebook, Twitter (X), LinkedIn, etc., from a unified dashboard.
Streamline social media posting and scheduling: Plan, schedule, and publish content across multiple social media platforms to save time and ensure consistent posting.
Monitor and analyze social media performance: The tools provide in-depth analytics and reporting on metrics such as engagement, reach, and conversions to assist you in gauging the success of your social media campaigns.
Social Media Management tools increase team productivity and let you manage social media more effectively by automating monotonous operations like publishing, replying to comments, and monitoring mentions.
